McDonald’s
Overview
McDonald’s Canada wanted an idea to make them famous. So we pitched a campaign with small portions of food for people that “want nothing”.
What I did
This was a crazy project I made with Andrew Crawford that almost made it out into the burger universe. The creative thinking and design was too fun not to share.
Deliverables
Design, OOH, Social
“The Nothing Menu” LAUNCH CAMPAIGN
We were told we couldn’t change any of the packaging. So we printed nothing and developed a cost effective sticker.
Nothing Packaging Design
Agency: Mekanism + Cossette
ACD/Art: Charlie Fingal
ACD/Writer: Andrew Crawford
Designer: Luisa Bojaca
