Client
Lyft
Overview
There’s a good rideshare company—and then there’s the other one. We told that story through “the other guys,” confused tech bros trying to understand how Lyft wins by just being nice.
What I did
Brett Shea and I wrote 200+ scripts set inside fake Uber, which ended up being uncomfortably accurate. And I designed a NSA themed UI system for the room.
Deliverables
Pre-roll videos, UI design
Increase in
market share
Increase in
ride frequency
20%
75%
50%
3x
Increase in unaided brand awareness
New user
ridership
Credits
Agency: Made
CCO: Dave Schiff
Creative Directors: Steve Dolan, Nate Brunning
Art Director: Charlie Fingal
Copywriter: Brett Shea
Producers: Molly Schaaf, Andrew Campbell
Director: Wayne McClammy