Lyft
Overview
There's a choice within ridesharing. A good one, and a not-so-good one. This campaign highlights the benefits of Lyft through the eyes of the other guys — an unfortunate assemblage of dudes who can't understand how a company can win by treating people better.
What I did
Brett Shea and I wrote 200+ scripts imagining every scenario at fake Uber. In the year that followed, the New York Times ran 7 front page exposés about the bad behavior of real Uber's CEO, and every one of them involved something we'd written a script about.
Deliverables
Pre-roll, UI design
Pre-roll CAMPAIGN
UI DESIGN
And it worked!
75%
Increase in
market share
20%
Increase in
ride frequency
3x
New
ridership
50%
Increase in unaided
brand awareness
Agency: Made
CCO: Dave Schiff
Creative Directors: Steve Dolan, Nate Brunning
Art Director: Charlie Fingal
Copywriter: Brett Shea
Producers: Molly Schaaf, Andrew Campbell
Director: Wayne McClammy
